4 User Friendly SEO Tips for Veterinary Clinics to stand out Online!
There are a number of things that make websites stand out above the rest.
Here are 4 Tips to follow the "rules of good conduct" to help you really STAND OUT from the crowd!
1 - The first rule of good conduct is making sure that your website is secure. Data breaches are becoming more frequent and websites need to show their users that they are safe. The best way to do this is to make sure that your URL starts with ‘https’ (not just ‘http’).
For example, if you have a Squarespace website like ours. You'll want to make those changes inside your Settings > Security & SSL > change it to;
- Secure (Preferred)
2 - The second rule of good conduct is to make sure that your website looks good on a mobile device. We can't stress this enough! 90% of your users are on their mobile devices.
Mobile searches are quickly becoming the main mode of internet search. It's not just a trend anymore, it's current day-to-day life.
So make sure you can clearly navigate your website on a mobile phone, tablet or laptop computer. You want to ensure that the website looks just like it would on a desktop computer. To see if your website is mobile friendly, go here.
3 - The third rule of good conduct is the importance of lengthly website content. At least when it comes to searching on the internet. Google processes information through text but cannot process images. The text on your website will allow Google to classify the services your clinic has to offer to help match the appropriate search.
This also means that you need to use ‘Keywords’ in your text. Keywords are the words that your clients will most often type into the search engine. The more keywords you have on your website, the easier it is to build organic traffic.
4 - Focus less on yourself and more on the wants and needs of your clients. When developing content for your website put yourself in the customers shoes. Think about the questions you are often asked by existing customers and incorporate the questions and answers into the text.
You only have a few seconds to capture the attention of your audience on a home page.
Here's to helping you stand out from the crowd!
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